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Levi

Levi Strauss & Co. is an American clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers’ New York dry goods business. 

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What was Levi’s original name?

Levi Strauss

Levi Strauss (/ˈliːvaɪ ˈstraʊs/ LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans.

Who is Levi’s named after?

Levi Strauss

In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything.

Why are Levi jeans called Levi?

The company traces its origin to Levi Strauss (1829–1902), a Bavarian immigrant who arrived in San Francisco in 1850 during the Gold Rush, bringing dry goods for sale to miners. Hearing of the miners’ need for durable pants, Strauss hired a tailor to make garments out of tent canvas.

Is Levi’s 501 discontinued?

Levi’s Men’s 501 Original Fit Jeans (Discontinued)


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